Dynamic Heroes:
food waste because of the looks?

“An ugly cake, a crooked bread, a broken cookie can still be a good thing!”


Be a hero! Cooperate with Food Dynamics!

Food Dynamics sees it as her social mission to prevent food waste together.

But a good focus on no-waste requires knowledge!

As a no-waste hero, Merel offers practical solutions for product loss. With Dynamic Heroes she ensures that your product loss gains added value!

Merel has developed various product solutions, including residual flows of cake and bread. With Dynamic Heroes she shows in her blog “SEEF de koekie” how simple such a solution can sometimes be.

In the Netherlands, approximately € 1.4 billion of cake and pastry is produced.

On average, this is 1.5% product loss with a total value of € 21 million.

Failure of products with an incorrect weight, broken or skewed, cut edges, imperfect decorations, wrong foil or coding.

Much of this goes to the animal feed industry! While there are so many options to maintain the value of the product.



Changing a system can be quite ambitious. Food Dynamics believes it is possible! Your product loss is mapped.



Food Dynamics is open and genuine. We make you part of the mission. Stop product loss.


To work

Get started with practical and creative product solutions. Food Dynamics is always ready to go the extra mile.



Food Dynamics shows that things can be done differently. You are officially a Hero. Product loss is added value!